Each Club is expected to:
1. maintain positive news media relations
2. seek publicity for successful service projects and activities which illustrate Rotary's aims and accomplishments.
3. utilize The Rotarian, Rotary World , Rotary's regional magazines, and other promotional tools and techniques to promote Rotary's aims and accomplishments within the community.
4. Encourage Rotarians to inform their families, friends and associates of Rotary's aims and accomplishments
5. Cultivate the understanding of community leaders, young people and other special interest groups who should be aware of Rotary, its Object, scope, programs and activities.
6. Take positive steps to prevent or correct any attitudes within its community or conditions within the club which may harm Rotary's reputation and limit its effectiveness.
7. Obtain full representation of the news media in its membership.